Privacy Policy - Mentora Institute

Privacy Policy

Effective Date: March 21, 2024. (For inquiries and prior versions of our privacy policy, please email [email protected].)

Mentora Institute LLC, a New York company (“MI”), respects your privacy and is committed to protecting your personal data. MI is also the owner and operator of the membership program Mentora LiFT and certain apps, digital platforms and AI inventions. This privacy policy will inform you as to how we look after your personal data and tell you about your privacy rights and how the law protects you. This privacy policy applies to personal data that you may submit through MI’s website or its educational digital platforms, Mentora LiFT and Mentora® (collectively, “Mentora”)















1. Important information and who we are.

Purpose of this Privacy Policy

This privacy policy aims to give you information on how MI collects and processes your personal data through our use of our website, our digital platforms Mentora LiFT and Mentora®, and from the use of MI portals, which make reference to this policy (all such digital platforms collectively, “Mentora”). For purposes of this privacy policy, the terms “user”, “participant”, “customer”, “you” and “your” are meant to refer to the individuals about whom we may collect data.

Our data operations and privacy policy were most recently changed on March 21, 2024, as a result of our company launching its new artificial intelligence (“AI”) platform, Mentora LiFT, and to further comply with new and changing US and international privacy and data protection regulations. These regulations include those promulgated under the European Union’s General Data Protection Regulation (“GDPR”) and the California Consumer Privacy Act (“CCPA”) where applicable. While GDPR regulations apply only to residents of the European Economic Area (“EEA”), we have decided to adopt and implement these regulations for all individuals who submit personal data to MI. By doing this, along with implementing strict data protection standards from other jurisdictions such as California, we provide you with some of the most expansive rights with respect to any personal data that we collect from you. Some of these rights include the following:

  1. The right to have MI permanently delete any of your personal data.
  2. The right to review any personal data that we’ve collected from you.
  3. The right to voluntarily and affirmatively “opt-in” to any newsletters, emails, or marketing materials sent to you by MI.
  4. The right to receive a copy of your personal data.
  5. The right to have control and access over your personal data.
  6. The right to have your personal data protected, transferred and stored in compliance with GDPR’s data protection requirements.
  7. The right to have your personal data automatically destroyed after it is no longer being actively used by MI.
  8. The right to only receive communications from MI pursuant to a “Lawful Basis” under GDPR. The two most common Lawful Bases pursuant to which you may receive MI communications are: (i) that you requested, subscribed or affirmatively consented to the receipt of the communications, and (ii) the communications are necessary for MI’s “legitimate interests” that are not overridden by your interests or fundamental rights and freedoms that require protection of personal data.
  9. The right to have MI appoint a Data Protection Officer (“DPO”) to manage MI’s compliance with GDPR and to respond within 72 hours to any inquiries, complaints, or requests that you make regarding your personal data. At any time, you may contact our DPO at [email protected].
  10. As required by GDPR, our authorized subscribers have affirmatively and voluntarily “opted in” pursuant to GDPR requirements to receive newsletters, emails, and marketing communications from MI. If you believe that you did not opt in to receive these communications from MI, please contact our DPO as soon as possible at [email protected], and we will arrange for you to either affirmatively opt in or not receive any further communications from us. Additionally, all of our newsletters, emails to subscribers, and other related communications contain an opt-out (unsubscribe) button at the bottom. At any time, you may unsubscribe from all MI communications by clicking on the button.
  11. To the extent that the CCPA or other international, federal, or state laws are more restrictive than GDPR with respect to protecting your personal data and privacy, we strive to comply with such stricter regulations. If for any reason you believe we are not in compliance with any provision of these laws, please advise us immediately at [email protected] so that we can review the laws in question and take immediate corrective action if necessary.

We take your personal data and privacy seriously. If you have any questions regarding your rights, your personal data, or MI’s obligations, please contact MI’s Data Protection Officer at [email protected].

Your rights under GDPR are further described below in Section 11. Some of your rights described in this policy may be subject to certain rights of MI such as legal, accounting, and archiving requirements.

For more details regarding your rights and MI’s obligations under GDPR, this Wikipedia article offers a good summary:

Detailed information regarding GDPR and related legislation and directives, may be viewed at the following link:

Information about the California Consumer Privacy Act may be found at the following link:


When we mention “MI”, “we”, “us” or “our” in this privacy policy, we are referring to MI, the company that is responsible for processing your data. For individuals located in the European Economic Area, MI is the data controller, as that term is defined by GDPR.

Contact Details

MI’s Data Protection Officer (“DPO”) is responsible for overseeing questions in relation to this privacy policy. If you have any questions about this privacy policy, including any requests to exercise any rights that may be afforded to you, please contact the DPO at [email protected] or using the details set out below:

Mentora Institute LLC

Attention: Legal Department

170 West 81st Street, Ste. 8D

New York NY 10024

Mentora LiFT and Mentora® Digital Platform

The Mentora LiFT AI app, the Mentora® digital platform, and the Mentora website, content, services, patent, trademark, and other intellectual property (collectively, “Mentora”) are owned by MI. Mentora is, among other things, a platform for learning principles of personal leadership, including a tool for practicing personal impact skills using role-play challenges and peer-to-peer feedback. Your privacy in using Mentora is very important to us. With that in mind, we have established information handling practices for Mentora intended to guard and respect your privacy. We believe these practices are consistent with GDPR and the best practices of educational organizations utilizing inventions and applications with mobile devices. This privacy policy applies to Mentora including the information we collect about you, when and how we collect that information, how that information is used, how we safeguard that information, and our procedures for archiving and deleting that information.

2. The Information We Collect About You.

Information We Collect Automatically

When you visit our website or platform, our servers automatically collect certain browser or device generated information, which may in some cases constitute personal data, including but not limited to:

  • your domain;
  • your IP address;
  • your log in;
  • your acceptance of our privacy policy and terms of use;
  • the date, time and duration of your visit;
  • your browser type;
  • your operating system;
  • your page visits;
  • information from third parties;
  • other information about your computer or device;
  • Internet traffic.

Information You Provide

In order to access or use certain portions of Mentora, inclluding MI’s website, Mentora LiFT, the Mentora® digital platform, and other MI portals, or otherwise conduct business with us, you may be prompted to provide certain personal data to us in the following ways:

  • by filling in forms (for example, a ‘Contact us’ form) on our website or at a trade show or anywhere else we conduct business;
  • by downloading materials from our website, Mentora LiFT or Mentora digital platform;
  • by subscribing to newsletters or other communications;
  • by corresponding with us by phone, e-mail or otherwise using our contact details;
  • by registering or participating in MI webcasts, webinars or seminars/classes/conferences;
  • by submitting questions or comments to us or requesting any other information from us; or
  • by submitting selfie videos and other information through our Mentora LiFT app or our Mentora digital platform;
  • by participating in an MI study or program.

Typically, the personal data you give us may include name, business affiliation, business address, telephone number, and email address, and any personal details required to resolve any inquiries or complaints. With respect to Mentora, your personal data may include your login name and passcode, videos that you shoot of yourself, and information that you supply, and upload to the Mentora digital servers as part of how the platform is designed to be used.

Personal data may also be required to enter into an agreement with you or to perform an agreement with you (such as to provide services at your request), and failure to provide any information may result in our inability to provide requested services or products.

Mentora LiFT and Digital Platform – Videos and information you submit.

When you use Mentora, including the Mentora LiFT app and digital platform, you may record your video responses to role-play challenges and provide other information. The videos you record of yourself and some of the information you provide are considered personal data. Your videos and other information are uploaded to secure third-party servers in the United States maintained by Kaltura and Microsoft Azure in accordance with the highest security standards for protecting personal data. Your videos and information are then viewed by your peers and supervisors to give feedback and in turn, you view videos and information of your peers and give them feedback. We will use your video responses and information within your own classroom or group and for our internal research and educational purposes only. The videos and related data may also be used for anonymized machine-learning and artificial intelligence operations. If we want to use your videos in any other way, we will obtain your written permission before doing so.

As part of how Mentora (including Mentora LiFT) is used, MI and the other participants in your program will have access to your videos and information. Also, if you are using Mentora as part of a program your employer has authorized, your employer may have access to your videos and information. Subject to GDPR and other data privacy laws, as well as any agreement, if any, we may have with your employer, your videos and other personal data submitted through Mentora will be temporarily owned, stored and managed by MI in the US solely for purposes of operating Mentora and delivering applicable educational services. Such videos and personal data will be archived or deleted in accordance with this Privacy Policy. Generally, your videos are stored temporarily and only for purposes of using Mentora, and they will be permanently deleted approximately one year after you are no longer authorized to use Mentora. If there is any of your personal data that you do not want MI to use in this way, please do not submit it. If you inadvertently submit such data, you may request that MI delete it.

Third-Party Servers.

MI relies on established and trustworthy third-party vendors located in the United States to provide much of the data storage and usage requirements for Mentora (including Mentora LiFT). User-provided videos, including related content, are stored with Kaltura Inc. ( Information is transmitted to Kaltura over HTTPS, an encrypted protocol. The information stored within Kaltura is stored behind credentials and can be delivered to customers over HTTPS as well, securing encryption on outgoing traffic. MI is working with Kaltura to meet the highest standards of safely storing and transmitting video and other data using state-of-the-art technology and encryption. As of the effective date of this privacy policy, MI has never had a breach of the personal data that it controls.

All Mentora personal data, other than videos stored at Kaltura, is stored in Microsoft Azure Microsoft states that it has made an industry-leading commitment to the protection and privacy of its clients’ data. Microsoft was the first cloud provider recognized by the European Union’s data protection authorities for its commitment to rigorous EU privacy laws. Microsoft was also the first major cloud provider to adopt the new international cloud privacy standard ISO 27018.

The personal data you submit to us through our Contact Us page and email sign-ups on our website and Mentora digital platform is stored and processed at in compliance with GDPR.

MI may change the third-party data processors it uses. MI and its technology team will perform due diligence on any new processors that it uses, and make sure that they meet the highest quality of privacy and security standards, including GDPR.

Information From Other Sources

We may receive information about you if you use any of the other websites and portals we operate, any other services we provide, seminars or classes we teach, or from our business partners or data processors instructed to collect information on our behalf.


Our website and Mentora platform may use cookies. A cookie is a small file of letters and numbers that we put on your computer or smartphone if you agree. These cookies allow us to distinguish you from other users of our website and Mentora platform, which helps us to provide you with a good experience when you browse our website or use our digital platform, and also allows us to improve our site and platform. Read more about individual cookies we use and how to recognize them by reviewing our Cookie Policy, by clicking here.

3. Use of Personal Data.

The following is an overview of our purposes for using your personal data. Additional details on how we process your personal data may be provided to you in a separate notice or agreement.

All processing and use of your personal data is justified by a “condition” for processing. In the majority of cases, processing will be justified on the basis that:

  • you have consented to the processing;
  • the processing is in our legitimate interests that are not overridden by your interests and fundamental rights; our legitimate interests are to use supplier, customer, client, student, program, website and digital platform user data to conduct and develop our business activities with them and with others while limiting the use of their personal data to purposes that support the conduct and development of our business;
  • the processing is part of our educational and research programs including Mentora LiFT;
  • the processing is necessary to perform an agreement with you or take steps to enter into an agreement at your request, such as to fulfil an order, or to provide product information you have requested; or
  • the processing is necessary for us to comply with a relevant legal obligation, such as keeping accounting, legal, and archival records.

We use the personal data we collect to conduct and develop our business with you and with others, as more fully described below:

  • provide you with any services or products you have contracted for;
  • administer and manage performance of purchase or sales agreements with our suppliers and customers;
  • provide after-sales support;
  • process, evaluate and complete certain transactions involving the website, the Mentora platform, and more generally transactions involving MI’s products and services;
  • operate, evaluate, maintain, improve and develop the website and Mentora digital platform (including by monitoring and analyzing trends, access to, and use of the website for advertising and marketing, and analyzing how our digital platform is functioning and delivering results);
  • research and educational purposes;
  • evaluate, improve and develop our products and services generally;
  • customize our website and Mentora digital platform to users’ needs;
  • engage you about events, promotions, the website, the Mentora platform, and MI’s products and services;
  • provide you with documentation or communications which you have requested or which we believe you would be interested in;
  • correspond with users to resolve their queries or complaints;
  • send you marketing communications, where it is lawful for us to do so;
  • protect and ensure safety of the website, the Mentora platform, MI confidential and proprietary information, and MI employees;
  • manage, protect against and investigate fraud, risk exposure, claims and other liabilities, including but not limited to violation of our agreements or laws or regulations; and
  • share your personal data with third parties in connection with potential or actual sale of our company or any of our assets, in which case personal data held by us about our users may be one of the transferred assets.

MI respects and safeguards your personal data and will never sell or rent it to third parties.

4. Disclosure of Personal Data.

MI will share personal data with its appointed third-party service providers (who will operate under our instructions) to assist us in providing information, products or services to you, in conducting and managing our business, or in managing and improving our products, services, the website, or our Mentora platform including Mentora LiFT. MI may share your personal data with these affiliates and third parties to perform services that the third parties have been engaged by MI to perform on MI’s behalf, subject to appropriate contractual restrictions and security measures, or if we believe it is reasonably necessary to prevent harm or loss, or if we believe that the disclosure will further an investigation of suspected or actual illegal activities.

We are also subject to the investigatory and enforcement powers of the Federal Trade Commission (“FTC”). We may be required to disclose personal information that we handle in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.

If your personal data is transferred outside the EU to MI or its third-party service providers, we will take steps to ensure that your personal data receives the same level of protection as if it remained within the EU, including by assuring that MI and its service providers, including subprocessors, have entered into data transfer agreements using the European Commission approved Standard Contractual Clauses, or by relying on certification schemes such as the EU – US Privacy Shield. For transfers of personal data between MI and its service providers we will use best efforts to make sure that the service providers have in place European Commission approved Standard Contractual Clauses. The list of all the countries to which your personal data is transferred is set forth here: United States and India. Please be advised that upon information and belief, neither of these countries has currently received a decision of the European Commission determining that its laws provide adequate protection to personal data. You have a right to obtain details of the mechanism under which your personal data is transferred outside of the EU by contacting [email protected].

MI reserves the right to share any information that you provide which is not deemed personal data or is not otherwise subject to contractual restrictions. These restrictions on the disclosure of your personal data will not affect our use of your data as stated in Section 3, above.

5. EU-U.S. and Swiss-U.S. Privacy Shield

MI is not a registered member of the EU-U.S. Privacy Shield Framework but complies with its data protection principles as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information transferred from the European Union member countries and Switzerland. MI adheres to the Privacy Shield Privacy Principles of notice, choice, accountability for onward transfer, security, data integrity, purpose limitation, and access. To learn more about the Privacy Shield principles, please visit

In accordance with the Privacy Shield Principles, MI commits to resolve complaints about your privacy and our collection or use of your Personal Data. Data Subjects with inquiries or complaints regarding this Privacy Shield Policy or MI’s Privacy Policy should first contact MI at: [email protected].

MI conducts in-house verifications to ensure that its attestations and assertions with regard to its treatment of personal data are accurate and that the company has appropriately implemented these practices.

6. Children

The website is not for use by children under the age of 16 years and MI does not knowingly collect, store, share or use the personal data of children under 16 years. If you are under the age of 16 years, please do not provide any personal data, even if prompted by the website to do so. If you are under the age of 16 years and you have provided personal data, please ask your parent(s) or guardian(s) to notify MI at [email protected], and MI will delete all such personal data.

7. Marketing emails.

Where lawful to do so, and subject to your consent where required, we may communicate with you by email to tell you about our products and services. If you wish to opt-out of receiving marketing communications, please use the ‘unsubscribe’ link provided in our emails, or otherwise contact us directly and we will stop sending you communications.

8. Security.

MI strives to safeguard and protect your personal data from unauthorized access, improper use or disclosure, unauthorized modification or unlawful destruction or accidental loss, and MI utilizes and maintains certain reasonable processes, systems, and technologies to do so. However, you acknowledge that no transmission over the Internet is completely secure or error-free, and that these processes, systems, and technologies utilized and maintained by MI are subject to compromise. Accordingly, we cannot be held responsible for unauthorized or unintended access that is beyond our control.

9. Retention of Your Personal Data.

We apply a general rule of keeping personal data only for as long as required to fulfil the purposes for which it was collected. In general, we retain your personal data for a period of time corresponding to a statute of limitations, for example to maintain an accurate record of your dealings with us. Generally, video and other personal data that you submit will be permanently deleted within a couple of years after you cease using the Mentora platform. 

However, in some circumstances we may retain personal data for other periods of time, for instance where we are required to do so in accordance with legal, tax and accounting requirements, or if required to do so by a legal process, legal authority, or other governmental entity having authority to make the request, for so long as required. Anonymized data based on your submissions may continue to be used for machine learning, training and inference modeling by our artificial intelligence programs.

10. External Links.

The website and Mentora platform may contain links to third-party sites. Since MI does not control nor is responsible for the privacy practices of those websites, we encourage you to review the privacy policies of these third-party sites. This policy applies solely to personal data collected by our website or Mentora platform, including Mentora LiFT, or in the course of our business activities.

11. Your Rights.

Under applicable law, you may have the following rights:

  • Request access to your personal data (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
  • Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
  • Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
  • Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.
  • Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data’s accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.
  • Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
  • Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.

For further information regarding your data privacy rights under GDPR, please see the following link:

12. Dispute Resolution and Other Legal Matters

You may also have the right to lodge a complaint with the supervisory authority of your habitual residence, place of work or place of alleged infringement, if you consider that the processing of your personal data infringes applicable law and MI is subject to the jurisdiction of such supervisory authority.

Further, in accordance with the Privacy Shield Principles, MI commits to promptly resolve complaints about privacy and our collection or use of personal information. Individuals with questions or concerns about the use of their personal data should contact us at [email protected] and identify the company or other organization with whom they are affiliated or for whom their data was collected, if collection was for an MI customer.

If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, we will have the matter submitted to our US-based third-party dispute resolution provider, the American Arbitration Association in New York City. If GDPR or other applicable laws exclusively apply to the dispute and require us to pay for the arbitration, we shall do so.

Governing Law. By choosing to visit our website, use our Mentora platform including Mentora LiFT, or provide information to us, you agree that any dispute over privacy or the terms contained in this Privacy Policy will be governed by the laws of the State of New York and the United States of America. You also agree to abide by any limitation on damages contained in our Terms of Use, or other agreements that we have with you.

MI’s Corporate Clients. You may be using this website or the Mentora platform pursuant to an agreement between MI and your employer. If there is a conflict between a provision of that agreement and this Privacy Policy, the provision of that agreement will prevail unless it is contrary to GDPR, the CCPA, or other privacy laws.

13. Changes to this Policy

Any changes or updates we may make to this policy will be posted as a revised policy on this page. You are responsible for checking back to review any revised policy. If we have your email address on file we will endeavor to notify you of any important changes to this policy that may affect you.

Contact Us

If you have any questions regarding our Privacy Policy, website, Mentora LiFT app, or other digital products, please contact us via email at [email protected].

© 2024 Mentora Institute LLC. All Rights Reserved.