Cookie Policy – Mentora Institute

Mentora Institute Cookie Policy

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. By continuing to browse the site, you are agreeing to our use of cookies.

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive.

We use the following cookies:

  • Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.
  • Analytical/performance cookies. They allow us to recognize and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
  • Functionality cookies. These are used to recognize you when you return to our website. This enables us to personalize our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
  • Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

Some of the cookies we commonly use are listed below. This list is not exhaustive, but it is intended to illustrate the main reasons we typically set cookies.

AdRoll (Advertising /Targeting)

AdRoll cookies are used to improve advertising. They are used to target advertising based on your activity on our website.

DoubleClick (Advertising / Targeting)

DoubleClick uses cookies to improve advertising. Some common applications are to target advertising based on what’s relevant to a user, to improve reporting on campaign performance, and to avoid showing ads the user has already seen.

Marketo (Advertising / Targeting / Functional)

Marketo cookies enable us to recognize your browser and tell us how and when pages in our Site are visited and by how many people, and also to recognize a return visitor as a unique user. They are also used to deliver customised content based on user profile available to us.

To opt out of Marketo cookies on, please click here. Please note that this setting may be overwritten if you clear your cookies.

LeadForensics (Advertising / Targeting)

Lead Forensics identifies public IP addresses of visitors to our websites via a line of Java script inserted into webpages. The IP address is matched against the organisation registered to that IP address. (Only corporate information is held in the Lead Forensics database, so that individuals are not identified.) Lead Forensics also records the activities undertaken by these visitors on our websites. If visitors from the same IP address are using different browsers or browser versions, these visitors can be differentiated.
This information is used by our businesses for follow up marketing with relevant individuals at the organisations.

Facebook (Targeting / Functional)

Facebook helps you stay in touch with your network through their website/ mobile application. We make it easier for you to share any content of interest on Facebook and sometimes, we may present with some targeted advertising on Facebook based on your engagement with our website.

Google Analytics (Analytics)

We use Google Analytics to understand how our media campaigns work and how you interact with our website in order to improve the user experience.

Google tracking cookies (Targeting)

Google tracking cookies enable us to understand how you interact with our website, and deliver targeted advertising across other Google partner websites based on the content you have engaged with on our website (remarketing). Remarketing may also be based on additional information such as interest or demographics (e.g. age range) held by Google.

To opt out of Google’s use of cookies, visit

Google Tag Manager (Functional/Analytics)

We use Google Tag Manager to manage tags and code snippets on the website.

CrazyEgg (Analytics)

We use CrazyEgg to understand how you interact with our website in order to improve user experience.

Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.

You block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.